Illustration
Deliciously Kids | Plant Pals
I illustrated new characters for the launch of of Deliciously Kids, following the existing illustration guidelines of Rupert Raspberry and Ava Apple.
Services
Illustration | Design | Concepting
Industries
FMCG
I then designed merchandise featuring these characters to help promote our new line of Oaty Bars. The complete range of characters are also designed for seamless use across new product lines.
To support the launch of the Oaty Bars, I also created a printable PDF activity booklet designed to engage children and get them excited about the brand through fun, interactive content.