As part of a paid social media campaign promoting an new product launch for Arla, I was briefed to create a series of five informative, yet whimsical GIFs that effectively conveyed Arla’s message of sustainability.
Animation | Motion Design |
Digital | Frame By Frame
The client had strict brand guidelines so it was important to adhere to this when adapting it to a more illustrative style. My goal was to bring their icons to life and give them personality in order to engage the viewer.
I was set a two week deadline to produce character designs, storyboards, final illustrations and the animated GIF’s. The final steps were to present to the client and finalise all five deliverables after feedback. They loved them and posted them across all their social channels.